Docs

LinkedIn Ads

Step-by-step guide to setting up a LinkedIn ad with attribution tracking in Grovs.

LinkedIn Ads let you reach professionals, decision-makers, and targeted audiences for lead generation, brand awareness, or app installs. This guide covers how to set up a LinkedIn ad campaign with Grovs attribution tracking.

Before you begin, make sure you have:

1

Set up your LinkedIn campaign

  1. Log in to LinkedIn Campaign Manager.
  2. Click Create Campaign and choose the appropriate campaign group.
  3. Select your campaign objective.
2

Create a Grovs tracking link

Instead of linking directly to the app store, use a Grovs-generated link for better tracking and device-based redirection. Grovs dynamic links route users to the correct store or open the app directly if already installed.

  1. Go to your Grovs dashboard.
  2. Click + New link.
  3. Select LinkedIn as the ad platform.
  4. Fill in the link details (title, subtitle, tags, social media preview).
  5. Create and copy the link.
  6. Paste the copied link into your LinkedIn ad instead of a direct store URL.
3

Define your target audience

  1. Choose location, job titles, industries, company size, and other professional filters.
  2. Use Matched Audiences to retarget website visitors or upload email lists.
  3. Leverage Lookalike Audiences to expand reach to similar professionals.
  4. For app installs, target users with job roles relevant to your app's functionality.
4

Select your ad format

LinkedIn offers several ad formats:

  • Sponsored Content -- appears in the LinkedIn feed, ideal for engagement and installs
  • Message Ads -- delivered to users' inboxes, effective for direct outreach
  • Text Ads -- appears on the LinkedIn sidebar, good for driving traffic
  • Dynamic Ads -- personalized for each user, great for engagement
  • Video Ads -- engaging video content, ideal for storytelling and promotions
5

Set your budget and bidding strategy

  1. Choose between Cost Per Click (CPC), Cost Per Impression (CPM), or Cost Per Send (CPS) for message ads.
  2. Set a daily or lifetime budget based on your goals.
  3. Optimize bids using LinkedIn's automated bidding options.
  4. For app installs, consider a Cost Per Install (CPI) model.
6

Create your ad content

  1. Write a compelling headline and ad copy tailored to professionals.
  2. Use high-quality images or videos that align with your brand.
  3. Paste the Grovs tracking link (from step 2) into the destination URL field.
  4. Include a strong Call-To-Action (CTA).
7

Publish and monitor performance in Grovs

  1. Click Publish to launch your campaign.
  2. Use Grovs Analytics to monitor performance:
    • Installs -- total new users who installed the app
    • Reinstalls -- users who previously uninstalled and reinstalled
    • Reactivations -- users who became active again through the ad
    • Average time spent -- measures post-install engagement
  3. Adjust targeting, budget, or creatives based on the data.

Grovs tracks installs from any campaign objective, not just app install campaigns. You get full attribution regardless of the goal you select in LinkedIn.